I Love New York (stylized I ❤ NY) is a slogan, a logo and a song that are the basis of an advertising campaign and has been used since 1977 to promote tourism in the state of New York, including New York City.
The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi, and was drawn with red crayon on scrap paper. The original drawing is now held in the Museum of Modern Art in Manhattan.

